HEALTH-LED ACTIVEWEAR
Performance apparel, redefined.
Starting with your skin.
A new approach to activewear, engineered with natural based materials, prioritising skin wellbeing and safety.
Designed for comfort, performance, and the sensorial experience of what you wear closest to your body.
Natural-tech | Skin Friendly | Certified
NURA IS A COPENHAGEN BASED ACTIVEWEAR BRAND BUILDING A NEW STANDARD IN PERFORMANCE APPAREL
PHILOSOPHY
Your body and skin deserve the best
Movement is essential to wellbeing. Inspired by Nordic wellbeing culture and an ingredient mindset brought from the beauty industry, NURA approaches activewear from a new perspective. We consider not only performance, but how materials feel against the skin and how they interact with the body.
Rooted in a deep connection to nature, we believe the materials closest to the body should work in harmony with it, not against it.
The result is high performance garments designed for skin comfort and long term wellbeing.
WHAT TOUCHES YOUR SKIN DURING AND AFTER WORKOUTS MATTERS
NATURAL-TECH
NURA develops skin conscious garments through advanced natural based materials and responsible textile innovation
STORY
From beauty to activewear
"NURA was founded to reconnect performance with nature and bring skincare level attention to activewear. Drawing on my background in the beauty industry and inspired by Nordic wellbeing, I created NURA to rethink what we wear closest to the body during movement. The brand combines advanced natural materials, considered design, and a flattering fit to create garments designed for comfort, skin feel, and long term wellbeing."
- Jenni Toft, founder of NURA
Early Access
The founding community is now open. Be among the first to experience NURA.